The Buzz about frontdesk and TXA

January 2015

TXA to continue offering Tourism Exchange solution to the Australian Tourism Industry

Over 7,000 tourism industry suppliers reliant on Tourism Exchange Australia (TXA) as part of their distribution strategy are pleased to learn that the Australian Tourism Data Warehouse (ATDW) and V3 have agreed to continue Australia's unique national booking exchange platform, TXA. The continuation of TXA will ensure distributors and operators can continue to increase their online exposure and sales and provide consumers with the ability to source high quality, live tourism content and information and book, securely pay and instantly confirm online. Read more >

November 2014

Free Access to Online Bookings Extended for Australian Tourism Operators!

The Australian Tourism Booking Widget (Booking Widget), a government funded project delivered through the Australian Tourism Data Warehouse (ATDW) in partnership with its technology supplier V3 will remain free to access for Australian Tourism Operators in 2015. The Booking Widget has been a successful project facilitating online bookings for small tourism operators who for the first time were trialling online bookings on their websites. The overarching objective of the Booking Widget was to grow the online capabilities of Australian tourism businesses (including accommodation, tours, events and attraction sectors of the industry) through the provision of a simple and free online booking solution for Small and Medium Enterprise (SME) websites. Read more >

September 2014 connection to TXA

TXA, a leader in the tourism booking exchange industry, is pleased to announce a new partnership with one of worlds top online travel agencies (OTA). B.V., part of the Priceline Group (Nasdaq: PCLN), is a world leader in online booking of accommodation. Each day, over 700,000 room nights are reserved on The website and Apps attract visitors from both the leisure and business sectors worldwide. Read more >

February 2014

TXA and TripAdvisor forge new initiative

Building on the existing partnership between Tourism Exchange Australia (TXA) and TripAdvisor, TXA announced a major new co-operative digital initiative for the Australian tourism industry using TripAdvisor's new TripConnect tool. This initiative results from TXA's certification as a TripAdvisor Premium Partner for TripConnect. Read more >

February 2014

Tourism Exchange Australia connects with

Tourism Exchange Australia (TXA) today finalised a new distributor relationship with a connection to, one of the fastest growing online hotel platforms worldwide. has a listing of hundreds of thousands of hotels and provides services available in 38 languages. Read more >

February 2014

Expedia connects to TXA

Exciting news! The Expedia group, the largest online travel company in the world, is now working with Tourism Exchange Australia (TXA) to provide Australian accommodation supplier?s exposure to the more than 50 million travelers that shop for and book travel on Expedia group sites each month. Read more >

November 2012

Broken Hill Tourism enters the instant age

Karen Head, from marketing company V3 Leisure, has been contracted to help City Council bring tourism into the iPad age. Read more >

October 2012

TXA could be template for other tourism boards

The US government recently released its first progress report since launching its ambitious plan to brand America and grow visitor numbers to the country. Overall the results are positive and intent to visit is up. This is the first time that the US has had a national marketing strategy and marks an interesting and exciting opportunity. But is something missing from the strategy? Read more >

April 2012

AAATourism and TXA alliance goes live

Domestic and international travelers plus the 7.1 million Australian Auto Club Members now have access to a much greater range of accommodation providers as a result of a strategic partnership between AAA Tourism and TXA. Read more >

February 2010

Jewel Business Solutions sees opportunity in TXA

Jewel Business Solutions (JBS) has launched a new Point of Sale and Internet Booking System, the 'Jewel Integrated Booking System' (JIBS), specifically designed for Visitor Information Centres and Tour Desks, to manage the sale of Tours, Accommodation, Express Coach Services and Merchandise. Read more >

February 2010

V3 to connect Roamfree to Tourism Exchange Australia

Travel marketing and software provider V3, today announced that Australian accommodation properties using Roamfree will soon be able to present their rooms through Tourism Exchange Australia (TXA). The technical integration into V3's Open Booking ExchangeTM technology means all properties using Roamfree, and its associated systems including BookEasy, will have the opportunity to benefit from the distribution reach via Tourism Exchange Australia (TXA). Read more >

February 2010

BookEasy connection to TXA completed

Another major step forward in the development of Tourism Exchange Australia (TXA) was marked today with BookEasy announcing that its well-established software solution for Visitor Information Centres (VICs) is now connected to TXA. The connection will provide VICs using BookEasy with direct access to TXA to supplement their range of Australian tourism product and inventory. Read more >

September 2009

BBFA Connect to TXA and endorses frontdesk

Bed and Breakfast Farmstay Accommodation Australia (BBFAA) has launched its new website to address the increasing consumer demand for Internet search and booking functions. Read more >

September 2009

V3 helps Tourism Tasmania take Distribution Initiative to the World

In March 2009, the Minister for Tourism, Michelle O?Byrne, announced that Tourism Tasmania was responding to rapid changes in consumer behaviour and online technologies by broadening the way it distributes Tasmania to the world. Read more >

June 2009

Tourism Australia's Jackson Report Endorses TXA (a joint initiative of ATDW and V3)

"An excellent example of a well-focused, digital migration initiative" - Martin Ferguson. Australia has fallen behind in the online marketing of our tourism products. While traditional distribution channels will remain important, we need to embrace digital platforms that enable Australian and international visitors to research and book their holidays online. We also need to understand the policy implications of the growth of digital distribution, in particular in the areas of customer satisfaction and consumer protection. Read more >

May 2009

V3 Connects MICROS - Fidelio to Tourism Exchange Australia (TXA)

MICROS Systems, Inc. (NASDAQ:MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce the release of a direct connection to V3?s OBX. Read more >

April 2009

On-Line Booking Exchange Launches for NZ Tourism Products

National and international marketplaces are being opened up to a diverse range of New Zealand tourism products, with the launch of Tourism Exchange New Zealand. Read more >

January 2009

Need It Now and TXA announce distribution alliance

Australian Online Travel Pty Ltd today announced that its Need It Now distribution channel has commenced directly accessing Tourism Exchange Australia (TXA), powered by V3?s Open Booking ExchangeTM technology and the Australian Tourism Data Warehouse (ATDW) to supplement its range of Australian tourism product. Read more >

January 2009

Online booking initiative set to boost WA tourism

Visitors to WA will soon be able to book accommodation, tours and attractions through the State?s travel and tourism website, Read more >

December 2008

Air New Zealand buys stake in V3 Australian Online Tourism Specialists

Air New Zealand announced today that it had acquired a cornerstone shareholding in Australian online tourism specialists V3 (Vcubed Pty Ltd). Read more >

December 2008

Innovate to survive: tourism industry needs a revolution: V3

Following its announcement yesterday of a major joint venture with Air New Zealand, leading online tourism specialist, V Cubed Pty Ltd (V3) has predicted that tourism and travel suppliers will need to revolutionise and embrace innovative technology in order to confront the challenges of the current economic climate. Read more >

October 2008

Introducing TXA: changing the face and pace of tourism marketing

The Australian Tourism Data Warehouse (ATDW) today launched a breakthrough initiative in digital marketing for the entire Australian tourism industry, with the signing of an alliance with Vcubed Pty Ltd (V3), which delivers Australia?s first truly inclusive booking exchange. Read more >

June 2008 Launches Travel Booking Service

In a first for Australian tourism, and a major initiative for South Australian Tourism, AdelaideNow, V3 and the South Australian Tourism Commission have partnered to sell accommodation, tour, events and attraction inventory direct to the public through Read more >

May 2008

Discover Australia and TXA announce distribution alliance.

In a first for Australian tourism, Kalhaven Group announced that its Discover Australia Holidays distribution channel is today the first Australian inbound wholesaler to directly access the Tourism Exchange Australia (TXA) to supplement its range of Australian tourism product. Read more >

May 2008

AOT Group and TXA announce alliance

In a major step forward for Australian tourism, The AOT Group today announced they will be the first Australian wholesaler to become a point-of-sale for Australian product via Tourism Exchange Australia (TXA), increasing the availability of e-commerce enabled Australian product to all Distributors utilizing the TXA. Read more >

January 2008

RMS to Tourism Exchange Australia

V3 and ATDW today announced that the RMS property management system has been connected to the recently launched Tourism Exchange Australia (TXA), allowing more than 2000 properties, using RMS, the opportunity to present their inventory with live price and availability to more than 150 Australian online distributors. Read more >

July 2007

Travelers can now book online with Total Travel

Total Travel, one of Australia?s leading travel websites, today announced it has teamed with leading tourism technology provider V3, to launch an online booking system. Read more >

March 2007

Townsville Enterprise Media Release

The first North Queensland operators to go live with Queensland Online have tasted immediate success. Spanish Lace Motor Inn, Hidden Valley Cabins and City Oasis Inn all have sales reported since going live last week. Thirteen room nights were booked directly through the individual operator?s websites within just days of going live. These bookings came from around the globe, with visitors coming to the region from as far afield as Sweden, and interstate bookings from Winton, Sydney and Wollongong. Read more >

February 2007

V3 installs its 850th Australian Product Supplier

V3 today celebrated the installation of the 850th tourism business to the V3Travel System, (now referred to as the Open Booking Exchange) with the installation of Hidden Valley Cabins, just out of Townsville. V3Travel?s first product was installed in South Australia a little over twelve months ago, and is now strongly represented in South Australia (ConnctSA), Tasmania (Book Tasmania), Queensland and Victoria (Book Victoria). Roll-out is now proceeding rapidly in the remaining Australian states. Read more >

December 2006

Townsville, Whitsundays, Fraser Coast South Burnett, Mackay and Outback Queensland Tourism Authority join V3Travel

Townsville, Whitsundays, Fraser Coast South Burnett, Mackay and Outback Queensland Tourism Authority join V3Travel Read more >

December 2006

Book Australia joins V3Travel

V3?s objective to establish a strong local network of support across Australia has been achieved, with the signing today of Book Australia as the Supply Partner for the remaining Australian territories of New South Wales, Victoria, Western Australia, ACT and Northern Territory. Book Australia, an entrepreneurial Tasmanian based company, clearly embraced V3?s Open Booking Exchange? technology and the opportunities associated with the V3Travel System in Australia. With extensive tourism, marketing and IT experience, Book Australia has proved to be the perfect partner for V3. Read more >

September 2006

AAAT now a Distributor for V3Travel

AAA Tourism is the national body of the Australian Auto Clubs. We manage the National STAR rating scheme, publish travel guides and manage online content. The AAAT agreement means that operators are able to be booked through all of the AAAT affiliated regional websites, including NRMA, RACV, RACQ, RACWA, RACT, RAA and AANT Read more >

August 2006

V3Travel Wins Queensland Online Tender

V3Travel (now referred to as The Open Booking Exchange) has been selected as the preferred provider in an Australian open tender process, through Queensland Online, an initiative undertaken by the collective Regional Tourism Organisations (RTO) of Queensland. The tender was designed to find a solution to e-commerce enable the Queensland industry. Read more >

August 2006

'Book Tropical Australia' Officially Launched

One of the most aspirational and recognised leisure destinations in Australia, Tropical North Queensland, has signed to the V3Travel System (now referred to as The Open Booking Exchange). Tourism Tropical North Queensland (TTNQ), spearheaded by Rob Giason, has identified the ?ecommerce market gap? in the industry, and the need to implement an online solution for its members. The signing of TTNQ, together with the Gold Coast, is further (and very significant) evidence that the V3Travel Open Booking Exchange? technology and business model is right for the Australian tourism industry. Read more >

July 2006

Tourism Minister launches 'Book Tasmania' with V3Travel System

The launch of Book Tasmania as the open booking solution for Tasmania is another watershed business direction for the Australian tourism industry. It shows how successfully private enterprise can work with Government to meet strategic objectives. Tasmanian Tourism Minister, Paula Wriedt, launched the V3Travel System (now referred to as The Open Booking Exchange) in Launceston, recognising it as a significant step forward for the local tourism industry. The V3Travel Open Booking Exchange? technology and business model was chosen by government and commercial businesses alike, as the optimum way to benefit small to medium tourism businesses, that make up the majority of Tasmania?s tourism industry. With the V3Travel System, these businesses can now promote themselves with a real competitive edge. Read more >

May 2006

About Australia joins the Distributors using V3Travel

Ranked in the top 10 travel websites in Australia, About Australia is the first national distributor to sign a distribution deal with V3. About Australia, who also distribute content directly from the Australian Tourism Data Warehouse, proved the perfect model for V3, and highlighted to all online distributors the appeal of being able to book directly with ATDW product. Read more >

March 2006

The V3Travel System: An essential part of revamp

The V3Travel System (now referred to as The Open Booking Exchange), branded Book Tasmania, is set to play a key role in the new tourism marketing strategy announced today by the Tasmanian Government. Book Tasmania, powered by V3, will deliver the e-commerce capability to the Tasmanian tourism industry which will enable the provision of live bookable inventory to consumers through the website. This is a major commitment by Tasmanian industry to the Open Booking Exchange? technology developed by V3. Read more >

March 2006

Gold Coast Tourism launches

The Gold Coast Tourism industry launched the VeryGC ?above the line? campaign promoting the brand destination with fulfillment through the website. provides bookable, live online inventory delivered by ConnectGC, which is powered by the V3Travel System (now referred to as The Open Booking Exchange). Read more >

December 2005

Gold Coast signs up V3Travel

Iconic Australian tourism destination, the Gold Coast, is the first Regional Tourism Organisation in Queensland to adopt V3Travel as its online platform. Gold Coast Tourism (GCT) sees the V3Travel Open Booking Exchange? technology as a real ?value add? to the GCT members and the Gold Coast as a destination... Read more >

December 2005

V3Travel Wins Australian Tourism Data Warehouse (ATDW) Tender

ATDW selected V3Travel as the preferred provider for the Australian Tourism Open Market (ATOM) tender. ?The tender was a rigorous process, and winning it further demonstrates the unique and breakthrough capability of the V3Travel System,? says Managing Director Shane Crocket, "Especially as we were selected after local and international research and from an extensive list of respondents to the tender." Read more >

March 2005

ConnectSA Gets SMS and email Advantage

ConnectSA has dramatically extended its digital access and competitive advantage through the implementation of SMS notification of bookings. It provides for real time bookings of product to be SMS?ed to the tourism operator once a customer makes an online purchase. The SMS solution, implemented through the V3Travel System, provides instant confirmation and innovative marketing opportunities. Read more >

November 2004

South Australian Tourism Commission Selects V3Travel

One of Australia?s leading State Tourism Organisations, the South Australian Tourism Commission (SATC), has chosen the V3Travel System (now referred to as The Open Booking Exchange) as its preferred solution to move South Australia, as a destination, to the forefront of digital marketing. "We are stealing the march on other States..." Read more >